“Classical object”

ENSCI – Les ateliers (2014)

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The company we were working with already have several disposables products on the market (lighter, pen, razor) and they wanted to launch a new one for 2016.

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They asked us to design their coming product so that it would be easy to use and cheap to build. The componants were already chosen, we needed to make them fit into the pocket and find the shape that would make it become a “classic”. 

I went through the process along with the drawing and the study of possible gestures, I wanted it to be really evident in its understanding and easy to use even with one hand.